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Amazon Fire Phone official

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Amazon Fire Phone official

Amazon has officially pulled the wrappers off its Fire phone. The device has been heavily leaked in recent months, with specs and design details largely already known before the retail giant took to the stage at a special event in Seattle.

The Fire Phone will come with a 4.7–inch display, a 13-megapixel camera with an f2.0 aperture, which Amazon claims is better than any of its smartphone rivals, and a snappy 2.2 GHz quad core processor with 2GB of RAM.

The big sell though, is with the software: specifically a pre-installed, special app called Firefly.

This lets users take pictures or listen out for everything from TV shows and songs to watches and cameras and makes it easy for them to buy what they're coveting immediately from Amazon's online store.

Watching a show and fancy the box set? Shoot it and Amazon will work out what it is and tell you how much you need to pay.

Jeff Bezos, Amazon’s CEO, bragged that Firefly could recognise 100 million different items. It’ll even serve up details on restaurants, bars and venues when you snap them.

On top of all that, there are special 3D smarts, which allow users to see around products, maps and images as they tilt the Fire phone’s screen.

It’s called ‘dynamic perspective’ and promises to be the Fire phone’s calling card against Android and iOS.

Amazon is set to charge $199 for the device on contract in the US. That will snare punters a year’s access to its Prime services, including music and video streaming and free shipping.

Sadly, Amazon has not said if and when the Fire phone will be hitting these shores.

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