Three was named best pay monthly network and best value for money carrier for pay as you go and pay monthly at last night’s uSwitch Mobile Awards, on a evening when it picked up an impressive six awards from the pool of 17 up for grabs, including three voted for by the public.
The carrier proved just as much of a hit with our team of industry experts, with uSwitch Tech’s judging panel deeming it best high-street retailer, best for perks and freebies and best for mobile innovation.
O2 also won big, picking up three awards, namely: best PAYG network, best for network coverage and best for roaming.
Perhaps unsurprisingly, 4G first-mover EE was awarded the trophy for fastest network, along with best network for SIM-only deals.
And in news that won’t come as a shock to more cost-conscious consumers, self-styled people’s network giffgaff sealed the award for best value for money on PAYG deals, thanks to its flexible, generous goodybag tariffs and reward scheme for referring friends.
Tesco Mobile edged out Three for the best customer support trophy.
Rob Kerr, mobiles expert at uSwitch.com, said: “It’s been another good year for Three, as continued innovation and low prices helped it maintain popularity among both customers and experts.
“Three has been recognised for its performance across the board - value for money, network provisions and innovation, as well as a standout performance on the high street.
“Three’s Feel at Home roaming offering deserves a special mention.
“It has allowed customers at home to enjoy unlimited data without the hefty price tag, helping end the post-holiday bill shock. It’s a service currently unmatched by other network providers.”
Kerr added: “It has also been a great year for O2 in the awards, where it has proven equally popular amongst consumers who felt it offered unrivalled network coverage and the best for roaming, with PAYG customers also voting it the best network for them."
Apple was once again crowned best manufacturer, but the iPhone 6 and iPhone 6 Plus were pipped to the title of handset of the year by HTC’s One M8.
Apple’s efforts to make its new larger phones easier to use with one hand also weren’t enough to sway the judges in best mobile innovation category (manufacturers), which was won by Motorola for the Moto G.
See the full list of winners at our dedicated awards page: uSwitch Mobile Awards 2014