It wouldn’t be high summer without a seemingly endless stream of iPhone speculation to keep the tech news world whirring.
And it seems that the biggest rumour of all, the one about Apple’s plans to bring Force Touch to the forthcoming iPhone 6S, is definitely happening.
Sources have told Bloomberg that Cupertino is in the early stages of production of the device and is testing units and getting ready to ramp up in the next month or so.
The reason for starting so early is thought to be related to yield rates, with Apple keen to ensure that units work properly. 'Yield rate' is defined as the number of units of a component that reach market-readiness compared with the number that entered production in the first place.
Apple faced issues with the Apple Watch’s Taptic Engine, the haptic feedback tech used alongside Force Touch, which apparently led it to having to scrap a number of units from one supplier.
It cannot afford those kind of problems with its flagship product.
But more than that, Apple will need to do a better job of explaining how Force Touch works and what it can do.
On the face of it, it’s an excellent addition to an already stellar product. The ability to register presses as well as swipes means you can get rid of notifications quicker, use apps in unique ways and search for mapping directions faster.
It sets the Apple Watch apart and will give Apple a strong sell if it’s not planning on changing the design of the iPhone this year.
There’s nowhere on the Apple Watch, however, that explains how Force Touch works. And while its learning curve isn’t crazily steep, Force Touch takes some getting used to.
Try it on Apple's wearable and you’ll find you’ll misjudge pressure every now and again. The upshot is that it has the potential to be annoying and could easily cause a fuss if everyday users don’t get to grips with it quickly.
That means that Apple will either need to add an explainer app to the iPhone, which is highly unlikely, or have much better details on the web as to how it works and why it’s worth using.
While it’s a solid feature that’s already in use in other products, the MacBook and Apple Watch don’t have the same recognition or penetration as the iPhone.
Some will say adding Force Touch and potentially haptic feedback with the Taptic Engine is a backward step, a case of Apple taking old touchscreen tech and rebranding it as new.
However, its haptic tech is way beyond what was used in smartphones a few years ago and will make the iPhone better.
Tell the world how it works, and it could be a winner. But fail to offer up a decent explainer and there’ll be moans and groans from more than a few disgruntled punters.