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  5. Samsung Galaxy 6 TV ad pokes fun at iPhone Lightning Connector

Samsung Galaxy 6 TV ad pokes fun at iPhone Lightning Connector

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Samsung Galaxy 6 TV ad pokes fun at iPhone Lightning Connector

Yes, Samsung. We know you've got wireless charging technology. And so does Apple, for that matter.

It's only natural for these titanic rivals in the mobile landscape to have a dig at each other when they get the chance. And for as long as Apple shuns wireless charging, its rivals will view this as a chink in its armoury.

With this in mind, the focus of Samsung's new TV ad for the Galaxy S6 and S6 Edge should come as little surprise. The firm uses its latest 30-second clip to demonstrate the benefits of wireless charging - as offered by its flagship smartphone.

samsung galaxy s6 wireless charger

The digs at Apple, and Cupertino's persistence with main-led powering, are thinly-veiled at best.

"Here we go again, another day shackled by wires," Samsung begins, as the ad shows a number of important-looking folk struggling with their white charger cords.

"How long do we have to keep untangling for just a little taste of power?" the voiceover asks. "Who knew charging could be so draining?"

Samsung says consumers can "keep plugging away" if they so choose, or "change the way they charge". Providing they ditch their iPhone for a Galaxy S6 or S6 Edge, that is.

Of course, Samsung does have a point. Since 2012, the charging game has slowly been changing, and built-in wireless capability can be a great selling point for manufacturers.

IHS reported this week that awareness of the innovation has more than doubled in the US, UK and China in the last 12 months, from 36 per cent to 76 per cent of the general public.

Samsung vs Apple collision

And with big brands such as McDonalds and Starbucks rolling out wireless charging stations across their stores, there is clearly appetite for the technology.

There's no doubt Apple understands the virtues of wireless charging; it's filed enough patent applications to that extent over the years.

Sooner or later, it is sure to enter the arena. But only when it thinks the time, the wireless standard and the end-product is right. And not before.

Apple will do its own thing, as it always does, irrespective of Samsung's mocking.

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