Businesses can increase revenues if they offer wireless broadband services to their customers, it has been claimed.
Sky-owned public Wi-Fi provider The Cloud suggested that small companies in particular can attract more customers in store if they offer free wireless broadband.
Research conducted by the firm found that just 41 per cent offer Wi-Fi at present, and 44 per cent of those without have no plans to provide wireless broadband.
But 30 per cent of customers surveyed said they thought businesses are missing out on trade by failing to offer Wi-Fi.
Vince Russell, Managing Director at The Cloud, said that in recent years the public has come to expect that they'll be able to get fast, reliable Wi-Fi access wherever they are.
"Our research suggests that many smaller businesses are missing out on custom and revenue because they aren’t delivering what these customers expect," he added.