YouTube’s music credentials are well known. But the all–conquering video platform has lagged behind the likes of Spotify and Apple Music when it comes to simply playing tracks without watching clips at the same time.
Until now, that is. Its YouTube Music service has finally launched here in the UK, alongside its new Premium platform. Both services look set to become major rivals to the big names in music and video streaming.
Want to get involved? Then here are five things you need to know.
1) A proper Spotify and Apple Music rival
YouTube Music is designed to rival Spotify and Apple Music. That means there are thousands of pre–made playlists across mood, genre and activity. The app’s home screen offers dynamic recommendations based on your location (think ambient at the airport or techno on the treadmill), as well as what you’ve listened to before.
A smart search tool lets you tap in lyrics or even guess a song’s title before serving up the tune you’re after. And best of all, it comes in as a free, ad–supported app.
2) Premium option available
Like Spotify, YouTube Music also comes with a Premium option. At £9.99 a month, it’s the same price and offers ad–free listening and on–the–go downloads, so you don’t need to have a connection to listen to your favourite tracks.
Best of all, an automatic download option offlines the songs you listen to the most in case you forget, meaning you’ll always have something to listen to on the commute.
3) Latest music videos thrown in
YouTube is bringing all its video prowess to bear on its music streaming service. A dedicated Hotlist tab is where you’ll find the latest clips from artists such as George Ezra and Nao, meaning if you’re a music video buff you won’t need to go searching elsewhere for new work in this booming space.
4) Free for three months
Those who don’t mind flipping between services can save just shy of £30 by switching to YouTube Music Premium now and getting three months free.
With a huge catalogue (including every Beatles LP) it’s a no brainer for anyone who pays for streaming but is keen to keep an eye on their cash. A £14.99 a month family pack, available for up to six people, is also available gratis for one month.
5) Plus ad–free videos and downloads with YouTube Premium
YouTube has also rebranded its YouTube Red service. Now YouTube Premium, it costs £11.99 a month and includes access to YouTube Music as well as ad–free video playback and downloads, with YouTube Originals, TV shows and movies to choose from.