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About LG

LG mobile phones made a substantial impact in the crowded UK handset market with their good looks and keen pricing.

In the form of the Cookie and Tocco, LG arguably did as much as Apple to popularise touchscreen smartphones by making them affordable to the mass market.

After making its name with mid-range phones, LG is now best known for the premium LG 'G' range.

These stand out for high-end specifications and innovative positioning of volume and camera buttons on the rear for easier one-handed use.


LG was founded in 1947 in South Korea and was originally named GoldStar. It subsequently merged with a chemical company called Lucky and in 1995 rebranded as LG. This was chosen as an abbreviation of Lucky Goldstar. The LG branding is also reflected in the company’s current slogan of “Life’s Good”.

LG's biggest hits are perhaps the Cookie and Tocco smartphones from the start of the decade. However, since then it has embraced Google's Android platform and its LG G handsets are among the best examples of handsets to run the operating system.

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