LG's new GW620, otherwise known as the InTouch Max, is the first Android mobile phone from the South Korean manufacturer and has now been confirmed for release in the UK.
This is one of the many new smartphones to be released in 2010 that takes advantage of Google's Android mobile operating system and its arrival continues to cement Android as a significant player in the mobile market.
The GW620 has a hybrid interface that uses both a three-inch touchscreen and a full QWERTY keypad hidden beneath, making it suitable for email and text messaging.
It also has a focus on social networking with unique software and has a five megapixel camera to round off the package.
LG's director of Sales and Marketing John Barton said: "This is a symbolic launch for us. It signals the end of expensive and exclusive applications and the start of applications for everyone."
He added that relatively few people understand that the Android Market now boasts more than 20,000 applications, 65 per cent of which are free and all of which are easily downloadable.
LG is positioning the GW620 as a high-performance, easy-to-use device that is focused on users that intend to gain the maximum benefit from the ever-growing range of apps, as they become available.
T-Mobile and Virgin Media have made the GW620 available on pay monthly contracts, with free subsidised deals which take into account the connectivity by offering unlimited mobile internet access and downloads.