Little known UK firm Synchronica has developed a new, affordable smartphone with BlackBerry-style messaging capabilities.
The MessagePhone was announced earlier this week and will be available in two versions at first, with texting, email and mobile internet access all pushed to the forefront.
Synchronica makes its money from providing software to mobile network operators to help with synchronising messaging and emails, so it should be able to get these functions spot on.
Although the company has its roots in Britain, it will be looking to sell the MessagePhone in developing areas of the globe, which is also where it currently has the majority of its software customers.
It hopes that because home PCs with dedicated net connections are incredibly rare in some countries, consumers in impoverished areas will use the MessagePhone to perform all of their connectivity and communications tasks.
Because Synchronica already has a client list that is awash with international operators, it will be able to leverage its phone into various markets.
With support for push email, instant messaging, social networking and internet access via an HTML browser, the MessagePhone is an all in one hub.
The handset is also home to a 2.2-inch screen, a full QWERTY keypad, a 1.3 megapixel camera and a microSD memory card slot, they are far from lightweight in terms of specifications.
The capable hardware and the no-nonsense design will make the phones cheap to produce and sell and although the Western market will hardly bat an eyelid at their arrival, the two MessagePhone models could have a significant impact in South America, Eastern Europe and the Middle East.
Synchonica's Chief Executive Officer Carsten Brinkschulte said that his firm was targeting customers who could spend under £8 on a pay monthly tariff including a free phone.
With no internet connections in their homes, these users would then come to rely on the MessagePhone for more than just texting and chatting.
Korean manufacturer KC Mobile is behind the production and design of the MessagePhone itself, with Synchronica providing all of the software and support for the messaging services.
The MessagePhone could end up filling a niche market that has remained unoccupied by the big name mobile phone manufacturers.