Angry Birds is without doubt one of the biggest surprises of 2010. With 30 million downloads and counting, plus over 65 million minutes of playtime on Apple’s devices alone, it has single-handedly proven the public's burgeoning appetite for mobile gaming.
And it seems as though it’s only the beginning for its Finnish developer Rovio, which has today? revealed that it expects to make a whopping $1 million a month from revenues generated from the Android version of the game, which it released as a free download.
Speaking to TechCrunch, Rovio boss Peter Vesterbacla said: "By end of year, we project earnings of over $1 million per month with the ad-supported version of Angry Birds".
It doesn’t take a neuroscientist to figure out that this represents a phenomenal return of investment for a game which would have cost only a fraction of that outlay to develop. And with the launch of plush toys, a Hollywood film deal plus a rumoured TV show in the making, the Angry Birds franchise is set to become bigger beyond anyone’s anticipation.
It also shows the tremendous potential of the “freemium” model, which is increasingly becoming a more profitable revenue stream for mobile developers than paid-for apps and games and opens up the door for more success stories like Angry Birds to make it through.
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