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  5. Nokia Ovi Store reaches 5m downloads a day

Nokia Ovi Store reaches 5m downloads a day

Nokia Ovi Store reaches 5m downloads a day

Nokia has announced that its proprietary applications market, Ovi Store, has broken the five million downloads-per-day barrier, despite analysts’ fears that the store’s fate is already sealed.

The figures come in the aftermath of the recently inked landmark deal that will see the Finnish smartphone giant produce handsets running Microsoft’s Windows Phone 7 (WP7) rather than its own Symbian operating system, with rumours already doing the rounds that Ovi Store might also get left out in favour of Windows Marketplace.

However, Nokia has today moved to assure tech watchers and shareholders that details of the agreement are still being finalised, adding that it is not about to throw in the towel in its backing of Ovi Store.

A spokeperson said in a statement on Tuesday: "With up to five million downloads a day, Ovi Store is extremely important to Nokia and its current and future Symbian customers, and Nokia will continue to support it in order to provide consumers with the best experience possible."

Nokia also revealed that the Ovi Store now boasts over 40,000 apps, an eightfold increase in its first year, with more than a 1,000 being added daily.

However, that figure still pales in comparison with Apple’s App Store, which is fast approaching its 400,000-mark. And it's not too smart when compared with Google’s Android Market either, which is closing in on the 200,000.

Still, Espoo is content with the progress being made in a tough and tightly contested market.

Tero Ojanpera, Nokia's executive vice-president of services and developer experience, said: "This momentum continues to demonstrate consumers' appetite for Nokia's global and locally relevant apps, and will help us plan the future apps store experience for improved and new Symbian devices."

It’s hard to say whether or not Ovi Store will still make an appearance on Nokia’s WP7 powered handsets, but there’s no doubt it’ll remain a major part of Nokia’s Symbian strategy, as it remains fully committed to supporting the platform with new devices in the pipeline.



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