Dr Dre and HTC are to collaborate on a range of phones featuring the Hip Hop auteur’s Beats high-end audio technology, in a bid to offer smartphone owners “superior mobile music and sound experiences”.
According to HTC the, ahem, collabo with Beats by Dr Dre is aimed at banishing the undernourished, lossy MP3 sonics common to all smarties and allowing users to hear their favourite tunes “the way the artist intended”. It will also see HTC take a majority stake in Beats for an investment of $300 million.
The first HTC phones integrated with Beats sound technology will land this autumn, suggesting it’ll almost certainly be on board some of the six to eight handsets the company recently revealed are in the release pipeline for the third quarter.
Peter Chou, Chief Executive of HTC, said: “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today.
“It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”
Beats was founded by legendary US music mogul Jimmy Iovine and, thanks to huge sales of Lady Gaga and Justin Bieber-branded headphones, has recently gone from cult concern for audiophiles to a genuine mass market brand.