HTC has showcased its latest Android-powered smartphone contender. Only this time, it’s aimed at the female of the species.
Formerly dubbed the Bliss, the newly rebadged Rhyme’s spec sheet marks it out as a Wildfire-style mid-range effort. That means it packs a pretty standard 1GHz processor, five megapixel camera, low-grade secondary snapper, a 3.7-inch SuperLCD display and Android 2.3 with the latest version of HTC’s Sense custom user interface sitting on top.
However, in keeping with its billing as a “female-friendly” handset, it also rocks a charm that sits outside owners’ handbags or purse, which lights up whenever there’s a call to take.
And instead of the gun-metal greys and none-more-black hues of most Android phones, the Rhyme will come in an altogether fluffier choice of Clearwater, Hourglass and Plum.
Perhaps surprisingly given its music-flavoured moniker and unlike the soon-to-arrive Vigor/Incredible HD, the phone won’t have Beats by Dre technology on board, suggesting that initially perhaps this could be reserved for the marque’s top-end kits.
Scott Croyle, vice president of design at HTC, said: “HTC Rhyme represents an entirely new approach, based on recognition that there is a substantial group of consumers who want their phones to be more personal and complimentary to every moment of their day.”
The Rhyme is set to drop September 22nd in the US on Verizon. O2 is apparently on board in the UK, although there’s no sign yet when it’ll land on contract deals.