Apple's just-launched iPad mini has sold out of its 16GB launch batch in just two hours of going on pre-order this morning.
All entry-level stock of both the Black & Slate and White & Silver colourways have been snapped up. Those who managed to get their orders in early should receive their devices by November 2nd. Those who didn’t will face a wait of up to two weeks. The Black & Slate edition in the 32GB and 64GB variants is still expected to deliver on time.
Unveiled on Monday, the iPad mini has received a warm initial reaction in the industry, helped by its decent feature set and a slim, light form factor that can be held with one hand, making it ideal for reading books and attractive to women in search of handbag-friendly kit.
Highlights include a 7.9-inch display, which Apple claims is best-suited for a mid-sized slate, an A5 dual core chip, a five-megapixel snapper (plus HD front-facer) and the new Lightning dock connector that was introduced with the iPhone 5.
Apple also reported another successful quarter, posting £5 billion in profit in Q4. Although sales of the iPad were affected by mounting anticipation for the iPad mini, which the late Steve Jobs had said would never happen, so far, reception to the tablet has been largely positive from critics and analysts alike.
However, some consumers have complained that the device is still priced too high compared to equivalent efforts from rivals, namely the Google Nexus 7 and the Amazon Kindle Fire HD.
Apple has brushed aside these concerns, stating it is the best value device it has created and is superior due to the much greater number of apps designed specifically for the iPad.