WhatsApp, the hugely popular cross-platform instant messaging service has brushed aside recent chatter that it’s going to be acquired by social network giant Facebook.
Last week, a Techcrunch report citing unnamed sources claimed that Facebook has been in talks with WhatsApp over the possibility of a takeover, which, if it happened, would be as monumental a purchase as Instagram, which was snapped up in summer for some $700 million (initially $1 billion).
However, Whatsapp has already rejected the claim in a statement to AllThingsD.
“The TechCrunch article is a rumor and not factually accurate. We have no further information to share at the moment.”
Zuckerberg and co, were more cryptic in their response, stating simply: “We don’t comment on rumors or speculation.”
Takeover rumours are nothing new in the tech industry and are naturally denied by the companies involved. Sadly, TechCrunch’s tipsters didn’t provide any specifics as to what stage the negotiations were supposed to be at or what sort of value Facebook thinks WhatsApp is worth, which made the rumours less believable.
We suppose the billion-dollar question is whether it makes any sense for Facebook to buy WhatsApp, considering it has its own Facebook Messenger service, albeit not nearly as popular as WhatsApp, which serves a whopping 10 billion messages per day.
So, yes it makes sense that Facebook might want a share of that massive instant messaging pie. But it also makes sense for WhatsApp to carry on as it is and become a dominant industry force by its own right.
Only time will tell whatever may or may not be happening behind the curtains. For now, the official word is that it’s all a bit of hogwash.