HTC may at long last lift the lid on its much-rumoured next flagship smartphone, the M7, as it begins sending out invites to a press gathering in London in February.
Taking place on Tuesday February 19th at the German Gymnasium, the event is hotly tipped to see the official unveiling of the M7, no doubt in a bid to avoid a scrap for the limelight at the annual Mobile World Congress in Barcelona, which takes place a week later.
Not that it’ll make a great deal of difference to anyone keeping up to date. The M7 has been leaked and rumoured for months now, so some of the intrigue around the device has surely worn off.
Still, there’ll be a few HTC fans and investors out there who’ll be eagerly anticipating its announcement, after what’s been a testing year for the Taiwanese phone-maker, which saw its profits slump 90 per cent last year amid intense competition.
HTC CEO Peter Chou has blamed the company’s smaller marketing budget compared to rivals as the main reason for its downfall. The M7, if executed with a strong advertising campaign, could be the first step for the former Android titan clawing back into contention.
Although details are still thin on the ground, if you place much faith in conjecture, the M7 is said to rock a 4.7-inch full HD display, a 1.7GHz quad-core Snapdragon S4 Pro chipset from Qualcomm and a 13-megapixel primary shooter teamed with a two-megapixel front-facer.
Android Jelly Bean (4.2) is also expected to be on board too, with the latest iteration of HTC’s bespoke UI – Sense 5 – slathered on top.
We’ll be in attendance for HTC’s event next month. Be sure to check back for our full coverage of developments.