Twitter is killing off its #Music app just six months after launch. That’s according to a new report from All Things D, whose sources have said it’s just a matter of time before the company makes the move official.
The discovery app, which allows users to find new music based on genre and what other punters are currently listening to, has had a torrid few months.
Analytics from Onavo has the app ranked at 1,672, while AppAnnie says the service is as low as 264th among music apps on Apple’s App Store.
Rumours that Twitter plans to ditch the app seemingly stem from signs that it is happy for it to float into irrelevance.
That was an impression first engendered when key developer, Kevin Thau, left to go and work on a new project with Twitter founder Biz Stone just after #Music's launch.
Twitter is now said to be merging the service into its wider remit, instead of leaving it as a standalone development.
The #Music application will be seen as one of Twitter’s first major failures and, rather importunely, comes just weeks before the company floats on New York Stock Exchange.
But with music such a core part of social media, expect Twitter to hook-up with other key players in the future.
All Things D