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Windows Phone reaches 12% in UK

Windows Phone reaches 12% in UK

Microsoft’s Windows Phone platform has snagged 12% of the UK smartphone market, giving it a double-digit share for the first time.

Helped by Nokia’s impressive line-up of devices, the OS has broken a psychological barrier, even though it still lags well behind Google's Android and Apple’s iOS. The latter has a hefty 27.5% share, while Google’s platform clocks up 56.3%. The numbers were assessed by Kantar in August.

The wider European picture, covering the UK, Germany, France and Italy, shows that while Windows Phone has seen an almost 5% jump over the past year, it still hovers below the magic number at 9.2%.

Android, however, is massively dominant in the Continent’s major markets. It now has 70.1% share, with iOS way back on 16.1%.

Microsoft will be hoping its deal to buy Nokia’s handset business and the launch of a string of new smartphones before Christmas will help it kick on in 2014. With the success of the new iPhones and new Nexus phones also due though, getting to 20% may be a tough ask.

BlackBerry’s well documented problems continued with a share of only 2.4% across the five territories.



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