Samsung didn’t seem too fussed about phones at this year’s CES.
But that’s not to say the Korean giant isn’t already thinking of ways to claw back lost market share and make 2015 a whole lot less stressful than last year.
It’s just pulled the wrappers off of its latest Galaxy A–series device, the Galaxy A7.
First rumoured in late 2014, it promises much consumers in the market for a new mid–ranger.
Here are five things you need to know.
1It’s super thin
Samsung seems to have put its Galaxy A7 on a New Year detox.
This handset is absurdly slim, measuring a mere 6.3mm across the middle.
Bear in mind that this isn’t meant to be a flagship phone and that's even more impressive.
It’s thinner than the iPhone 6 and top–end stablemate the Galaxy Note 4, which measures a positively chunky 8.5mm.
Samsung has already got two all-metal A series phones, the A3 and A5.
And it’s gratifying that the company is sticking with the premium feel here too, after years of churning out plasticky phones that consumers finally realised were average compared to rival handsets.
The A7 also has a capacious 5.5–inch screen, with 720p HD smarts.
That's not as sharp as higher end phones, but it's ample for all but the pickiest of mobile-lovers.
3 Super fast
Samsung has included a Qualcomm Snapdragon 615 processor in both the dual SIM and single SIM versions of the Galaxy A7.
That’s an octa-core chip, meaning this device should work at lightning pace and be able to fire up apps and multitask without any noticeable lag.
2GB of RAM should also ensure things tick along nicely.
4 Top notch cameras
Samsung has loaded up the A7 with a five megapixel front–facing snapper, continuing its commitment to the selfie craze which it heralded with the launch of the Galaxy Note 4.
There are auto selfie and wide selfie modes for those who just can’t stop taking shots of themselves.
The snapper round the back is none too shabby either, offering a 13 megapixel sensor and LED flash, with 60 frames per second video skills thrown in.
5 Older Android
There’s one issue with the A7, though. It comes with last year’s Android 4.4 KitKat, not the latest Android 5.0 Lollipop edition.
That’s a major miss by Samsung and will do little to assuage fears that it’s not particularly interested in offering the newest Google operating system to anyone other than users of its flagship phones.
It’s yet to say when the Galaxy A7 will be on shelves or how much it will cost, but expect it to be priced competitively on contract.