Xiaomi, the Chinese mobile-manufacturer that's taken a substantial chunk of Samsung’s market share in Asia, has revealed it sold three times as many smartphones in 2014 compared to the previous 12 months.
The company shifted an impressive 61.1 million smartphones last year. In 2013, it managed 18.7 million.
The fact that Xiaomi only began life in 2010 shows the speed with which it has encroached on rival mobile-makers' territory.
Xiaomi has already revealed its first phone of 2015, the Redmi 2.
Priced £70, it packs a Snapdragon 410 processor, an eight-megapixel camera, 4.7–inch screen and comes with Xiaomi's take on Android as standard.
Last month, analyst firm Gartner revealed that Xiaomi is now the fourth largest global smartphone vendor, behind Samsung, Apple and Huawei.
The revelation was bad news for LG, which fell out of the top five.
It also represented something of a chill wind for Samsung, which saw sales in China slide by 28.6% in the three months from July to September.
The only caveat and source of succour for rivals is that Xiaomi appears to putting sales ahead of profits.
Its margins are said to be narrow as it keeps prices down in order to see off the competition.