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Apple Watch: Swatch plotting rival device

Apple Watch: Swatch plotting rival device

Swiss watch-maker Swatch is working on a smartwatch and will be ready to launch it within two to three months, setting itself on a collision course with the Apple Watch.

Apple’s much–hyped device is due to land in April. Swatch has previously said that it would sue Apple if it used the name iWatch, as it already has a trademark for an iSwatch model.

“Functions will include communication, mobile payments at stores such as Migros and Coop, and applications that work with Windows and Android – without having to be charged,” a spokesperson for the company said.

There’s no mention of an iOS app, suggesting Swatch has still got beef with Apple.

A device that doesn’t need charging could be appealing, but does point to something a lot less powerful than Apple’s do–it–all effort.

Swiss watch-makers have been largely dismissive of Apple’s encroachment on their territory.

TAG Heuer’s CEO, Jean Claude Biver, in December 2014 slated the Apple Watch for being “too feminine” and looking as if it was “designed by a student in their first trimester”.

Such pronouncements about Apple products rarely make rival companies look good. BlackBerry and Nokia famously dismissed the iPhone as a fad, while the iPad was seen as a phase which would pass by former BlackBerry CEO Thorsten Heins.



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