In the past, top-end Lumia phones have fared less well with punters and pundits than their mid-range and low-end stablemates.
That’s partly because the cheaper Lumia models’ impressive spec sheets meant there was often little to choose between them and the more costly likes of the Lumia 1020.
And although there’s a new name above the door (the Lumia 535 is the first handset in the range to swap Nokia branding for its new owner Microsoft’s), that lack of a clear delineation seems to be unchanged with the 535.
Available for just shy of £80 on pay as you go or on a Freephone contract deal from between £13 and £15 per month, the Lumia 535 is a lot of smartphone for not a lot of money.
Spec sheet highlights we noted are a none-too-shabby, expansive 5-inch screen, 4G support and a quad-core 1.2 GHz Cortex-A7.
Sure, the five-megapixel camera isn’t going to win any prizes. But we figure latest 8.1 version of Windows Phone, complete with the Cortana voice app and the new three-column homescreen layout, more than makes up for that.
We got our hands on the Lumia 535 recently at a press call for the hands-on video above. And as budget phones go, we'll admit we were pretty taken with it.
Sold on it? Not sold? Let us know what you think in the comments section below.