Two new budget blowers have broken cover today: the new Motorola Moto E and the Sony Xperia E4.
The 2015 take on the Moto E is only a slight improvement on its identically titled predecessor. The screen is a smidge bigger (4.5 inches to the original's 4.3) and it has a front-facing camera, though it's only VGA resolution.
The storage has also been doubled to 8GB too.
Other than that, it's business as usual. It has the same five-megapixel camera, still with no flash, same 1.2GHz Qualcomm Snapdragon 200 chip and 1GB of RAM, and same microSD card slot.
The screen resolution stays at 540x960 pixels, despite the display's larger dimensions.
In terms of connectivity, we're looking at 4G LTE, Wi-Fi, Bluetooth 3.0, GPS and HD Voice. And it runs Android Lollipop, the latest version of Google's operating system out of the box.
The handset popped up on the US Best Buy site, though the page has since been taken down. There's been no official announcement from Motorola.
The Xperia E4 is similarly specced. Its screen is a bit bigger, at five inches, but has the same 540x960-pixel resolution. That won't look great stretched over a five-inch display, we predict.
It's powered by a 1.3GHz quad-core chip, alongside 1GB of RAM and 8GB of onboard storage (plus a microSD card slot). It too has a five-megapixel camera, and the front-facer is two-megapixels.
The Xperia E4 looks a real rival to the Moto E, and will have a "competitive" price, according to Sony. It'll be interesting to see how they compare come review time.
The Xperia E4 will hit the shops any day now. There's no word on a UK release for the Moto E, but we'll keep you posted.