Apple's Spring Forward event this week gave us plenty to chew on.
There was a new design of laptop, new MacBook Air and Apple announced it had sold 700 million iPhones. But it was all about the Apple Watch.
The Cupertino company well and truly spilled the beans on the device, confirming the price, release date and more. So what do you need to know? Read on and find out.
1 It'll be out on April 24th
First, Apple said the device was coming "early in 2015". Then Tim Cook narrowed that down to April. Now we have a firm release date: April 24th.
Us Brits will be able to get one then, as will those in the US, Australia, France, Japan, China, Germany, Hong Kong and Canada.
Want to register your interest? Pre-orders kick off on April 10th – that's just under a month away.
That also happens to be the day the Samsung Galaxy S6 goes on sale. We foresee a war of words...
2 It's not cheap
Apple had previously revealed the device would start at $349, but otherwise kept mum on the pricing.
In the UK, the cheapest model will cost £299 – that's the 38mm, aluminium-bodied Apple Watch Sport.
That's quite a bit pricier than the Moto 360 (£199), Withings Activite Pop (£120) and LG G Watch R (£195).
If you want to spend more, Apple will gladly help you empty your pockets.
The standard model is more pricey, as it has a sapphire crystal screen instead of Ion-X glass, and fancier straps.
And if you want the best of the best, the Apple Watch Edition is for you – the top-of-the-range 18-carat model costs a whopping £13,500. It's by far the most expensive gadget Apple has ever made.
3 It needs charging every day
Apple has revealed the battery will last 18 hours before needing juicing up.
That's if you check the time 90 times, receive 90 notifications, use apps for 45 minutes, and work out for 30 minutes while listening to music over Bluetooth.
It will also give you three hours of talk time on a single charge, and six and a half hours of music playback.
Fitness fans will get seven hours of workout time.
You can extend the battery by using it less. Only check the time five times an hour, and it will run for 48 hours before needing a recharge. (Though if you're doing that, you may as well buy a normal watch.) Power Reserve mode, where it just shows the time, gives it 72 hours of battery with four time checks an hour.
4 It has 8GB of storage, but you can't use it all
The Apple Watch will have 8GB of storage, but only a fraction of that is usable. The operating system takes up the bulk of it, leaving you only 2GB for music and 75MB for photos.
But don't despair. 2GB will fit plenty of tunes, and will be more than enough for a run without your phone.
Photos will be resized on the device, so should take up less space. And let's face it, they're not going to look great on that tiny screen.
5 You won't have to take out your phone. At all
Apple Pay will work right off the watch – double tap the side button, and your credit card appears on screen.
Then just hold the watch near the card reader to pay. It makes a trill noise and gives you haptic feedback. And that's it.
Uber is just as simple. Open the app on your watch and it'll tell you how soon a car can be with you.
Confirm you want a lift and a map appears showing the driver's location, and you can swipe to see his or her face and car.
Your phone stays in your pocket.