HTC has slammed claims its new One A9 smartphone is a copy of Apple’s iPhone 6s, with a senior executive from the company going so far as to say that, in fact, Apple copies its designs.
Speaking at a press briefing, HTC’s North Asia president Jack Tong struck a strident tone with reporters: “We’re not copying. We made a unibody metal-clad phone in 2013.
"It’s Apple that copies us in terms of the antenna design on the back.”
Tong was referring to the HTC One M7, a device which does indeed bear strong similarities to 2014’s iPhone 6 and this year’s iPhone 6s.
While that part of Tong’s claim certainly stands up to scrutiny, the scale of the resemblance between HTC’s One A9 and the iPhone 6s is such that Apple is likely to already be consulting its legal team.
The front and rear of the device looks almost identical to Apple’s bestseller, while the button design and placement is so close to Apple’s effort as to almost be indistinguishable.
Tong’s comments are unlikely to go down well in Cupertino. HTC continues to struggle to land on a punch on rivals such as Apple and Samsung and can ill afford to draw the legal wrath of Apple when finances are so tight.
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