The HTC One A9, the Taiwanese mobile-maker’s recently unveiled smartphone, is set for a price hike just weeks after it initially goes on sale.
While UK smartphone fans were baffled by HTC pricing the device at £429 on these shores while it cost just $399 (£260) across The Pond, it has now been revealed that the company is planning on increasing the cost of the phone in the United States.
That means the One A9 will go up to $499 from November 7th, leaving US consumers just as puzzled about HTC's pricing policy as us Brits.
In a statement, HTC said: “The One A9 price in the US is a very limited-time promotional offer for that region's online store, as well as select HTC-only franchise stores.
"The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners.”
Despite the One A9 being dubbed a flagship smartphone, with a 13-megapixel camera and the latest Android Marshmallow software, it lacks the speediest Qualcomm Snapdragon processor.
HTC has also copped serious criticism for the design of the One A9, with critics and consumers alike dubbing it an iPhone clone. This latest PR fail is likely to cost HTC dearly, especially at a time when it is struggling to see of competition from Samsung and Apple.