Sainsbury’s has confirmed that it is shutting down its mobile network. The service, which is backed by Vodafone, will cease to exist on January 15th 2016.
In a statement, Vodafone said, “"We regret that Mobile by Sainsbury's - a joint venture between Sainsbury's and Vodafone UK - offering a mobile phone service to Sainsbury's customers is ending and the service will no longer be available from 15 January 2016.
“Mobile by Sainsbury's priority now is to help its customers and make sure they are inconvenienced as little as possible."
It’s believed that the closure of the service may be linked to previous reports that Vodafone is slimming down its MVNO business. In July, the network denied that it was ending its deal with TalkTalk. The network is under increasing pressure thanks to O2’s merger with Three and BT’s deal to buy EE.
Sainsbury’s says it will offer 90 days of support to existing customers, giving them until the New Year to arrange a new deal with a different network. The supermarket says it will continue to sell handsets in its stores despite the closure of its network.
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