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  5. Why LG’s Android Marshmallow move puts it ahead of rivals

Why LG’s Android Marshmallow move puts it ahead of rivals

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Why LG’s Android Marshmallow move puts it ahead of rivals

LG has confirmed that it is set to rollout Android Marshmallow to its flagship G4 smartphone.

The plans right now are somewhat idiosyncratic. Polish G4 owners will get the update next week, with users across Europe, Asia and America ‘to follow’.

While that vague plan isn’t exactly ideal, LG’s move shows that it is well ahead of the game compared to other big name mobile makers.

Samsung is yet to make any official statement about Marshmallow, while Motorola and HTC have promised updates but not given a specific timeframe.

android marshmallow google

The latter has a new, Marshmallow–packing phone planned for launch later this month. Sony, similarly, has said a slew of its Xperia phones will get the new software, but hasn’t said when.

LG’s move is promising. The company’s Vice President Chris Yie, said it was down to the Korean firm’s relationship with Google.

“By working closely with Google, LG has been able to bring Android 6.0 to the G4 ahead of any of our competitors.

"While speed alone isn’t an indicator of great service, it does go a long way toward giving consumers the confidence that LG is committed to its existing customers first," Yie claimed.

android lollipop google

Last year’s Android Lollipop rollout was nothing short of a disaster for Google. The software launched in a poor state and took an age to gain anything like decent traction among most Android smartphone users.

The last reported figures, for the start of October, shows Lollipop installed on just 23.5% of all Android phones.

While Google does not exercise control over the updates to partner devices, this fragmentation is an issue which has dogged the platform ever since its launch in 2008.

LG’s move at least means that those who spent big on their new flagship phone this year will be feeling the love sooner rather than later.

The fact is that for many Android makers, rolling out an update to older phones is a hit that’s not worth taking.

lg g4 front packshot

So a fragmented OS will always exist in some form.

However, Google’s failure to get on top of the problem, despite efforts to bring partners on board and share code quicker, does leave Android far less secure and more open to attack compared to Apple’s iOS.

LG has essentially thrown down the gauntlet. Samsung will not want to be seen trailing its major rival, especially after the disastrous year its had with its failed Galaxy S6 launch.

Perhaps it will be shocked into action, in turn helping Google tackle the biggest issue that its platform faces in its fight with iOS.

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