Sales of Microsoft’s Windows Phones dropped dramatically between July and September, with the company reporting a 54% slide in demand in its latest financial results.
The Redmond, Washington, company said the slide reflected its “updated strategy”, which has seen it launch two new flagship phones, the Lumia 950 and Lumia 950XL, in recent weeks.
Over the summer, the only devices Microsoft had to sell were low and mid-range phones that do not have the same appeal, or same earning power, as its new higher-end smartphones.
In July, Microsoft CEO Satya Nadella revealed that the company would be taking a $7.6 billion impairment charge on its smartphone business, essentially writing off its acquisition of Nokia’s devices and services arm as a failure.
Its focus now is on bringing Windows 10 to smartphones.
Although that system’s apps and software look impressive, this latest decline suggests it has a long way to go in order to take on the might of Google Android or Apple’s iOS.