Apple has confirmed it's calling time on Beats Music, the streaming service it acquired as part of the Beats Audio deal in late 2014.
The service, which was replaced by Apple Music in June, has not been accepting new subscribers since the summer.
Now though, a new support document has been issued that serves as another nail in its coffin. The doc details what Beats Music subscribers need to do in order to keep their playlists while moving over to Apple’s in–house streaming service.
It states: “Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.
“All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favourite artist, and more.”
Apple used the Beats service as the basis for its own streaming platform and app and now clearly feels established enough to retire the brand.
Beats Music users had been able to enjoy support for Sonos streaming devices. However, Apple Music is yet to launch on Sonos, despite a promise to be available for listening by the end of 2015.