With the release of its iPhone smart battery case, Apple has essentially admitted that its best-selling product's battery life just isn't satisfactory.
Earlier this year, Apple’s Chief Design Officer Jony Ive claimed that putting a bigger battery into the iPhone would make it heavier and less ‘compelling’ to consumers.
He said the reason the battery runs low on iPhones was because their thin design meant users wanted to use them more.
However in what looks like something of a volte-face, now the man behind Apple’s fanciest kit has sanctioned the release of a bulky case that boosts the iPhone 6s's battery to stop you running out of juice.
So what's the deal then? Here’s everything you need to know about Apple’s new Smart Battery Case for iPhone.
1 Boosts battery. Obviously
The clue’s in the name. Apple says that the smart battery case will deliver up to 25 hours talk time, as well as a hefty 18 hours of data over 4G networks.
Audio playback is boosted too, with Apple claiming that video playback will stretch to 20 hours.
That’s up from 14 hours talk time without the battery pack strapped to the iPhone 6s’s back.
2 Backwards compatible, to a point
Apple hasn’t made a huge song and dance about the fact that the new case works with 2014’s iPhone 6 as well as the iPhone 6s.
But sadly that’s the only other device that’s compatible. Smaller iPhones won’t work with it and creating such a pack for the iPhone 6s Plus would surely turn an already large handset into one that was frankly unusable as a smartphone.
3 You can charge the battery pack at the same as your iPhone
Where Apple has managed to set its smart battery pack apart from the competition is charging.
The case has a dedicated Lightning port, as well as a plug which can slip into your iPhone.
That means you can power up both battery pack and phone at the same time.
You can even see how much extended battery life you have left on the iPhone’s lock screen or within Notification Centre.
4 Small power pack, naff design
The battery included in Apple’s smart case is small, and comes in at just 1877mAh.
To put that into context, Mophie’s juice pack air for iPhone 6 and iPhone 6s has a 2759mAh battery, while its juice pack plus comes with a massive 3300mAh battery.
Throw in the fact that Apple’s official effort is possibly the ugliest thing to ever come out of Jony Ive’s design studio, and you’ve got reason enough to give this product a miss.
5 Other options aren’t nearly as pricey
To add to the fact that the battery isn’t big enough, the £79.99 price tag seems steep to us.
Mophie’s products may have a higher RRP but can be picked up much cheaper online. Its juice pack air is available for £63.
If you want our advice, save you cash and get a third-party product. For once, Apple has failed to deliver.