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iPhone sales flatline, as decline predicted

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iPhone sales flatline, as decline predicted

Apple has revealed that it sold a record number of iPhones in the three months from October to December 2015. However, the 74.779 million units sold compares to 74.468 million in the same period in 2014, suggesting iPhone demand has plateaued.

More importantly, Apple has predicted that overall revenue will fall in the current quarter. With the iPhone making up a colossal 68% of all the company’s earnings, that points to iPhone sales sliding for the first time since the original version of the smartphone was launched nine years ago this month.

In a statement, Apple said it expected revenue to be between $50 and $53 billion between January and March, down from $58 billion in the first quarter of 2015.

Apple’s Chief Financial Officer, Luca Maestri, told investors during a conference call that he expected that, “iPhone units will decline in the quarter”.

The news has seen Apple’s share price slide by 2.7%, despite the fact that the results represent Apple’s best ever.

It’s believed the turbulent economic environment in China is behind Apple’s issues, with just a 14% growth rate in the country compared with 70% a year ago.

Once again, Apple has chosen not to unveil sales figures of its Apple Watch, only saying that it has helped drive growth in the quarter. Analysts have claimed that the smartwatch enjoyed a successful Christmas period.

Elsewhere, iPad sales hit 16.1 million, thanks to the launch of the iPad Pro. However, sales were still down from 21.4 million in 2015.

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