Apple is planning to bring its Apple Pay service to mobile websites in time for the traditional end-of-year shopping splurge, reports suggest.
Apple Pay is the service that allows iPhone users to pay for goods and services in shops and restaurants by swiping their phone over a reader.
The mobile wallet system also lets users authenticate purchases within apps with their fingerprint, instead of entering their credit card details.
Sources today told Re/code that Apple will move its service onto the mobile web before Christmas in a bid to bolster its standing and compete with the likes of Paypal.
Shifting to the web could be a boon for Apple, as well as for small businesses looking to make it easy as possible for customers to spend.
It would also encroach on Paypal’s business and give Apple Pay traction beyond its in–store offering, which is still only minimal in the United States.
While Apple has not confirmed the plans, word is it could reveal all at its annual Worldwide Developer Conference (WWDC), due to be held in San Francisco in June.
The news comes as Google reveals that it will launch its Android Pay service in the UK in ‘the next few months’.