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iPhone SE officially launched by Apple

iPhone SE officially launched by Apple

Apple has officially unveiled its latest iPhone, after months of speculation about the company’s plans for a new take on 2013’s iPhone 5s and iPhone 5c.

Called the iPhone SE, the new device is the first Apple smartphone since the original device in 2007 not to have a number in its name. It features a four inch screen and can be used in one hand, unlike the larger iPhone 6s and iPhone 6s Plus.

The design remains largely the same as the iPhone 5s, with a more curved finish. Inside, however, the iPhone SE has had a major overhaul, with the same A9 chipset as Apple’s flagship iPhones, support for ‘Hey Siri’ hands free use and Apple Pay via NFC.

Until now, the latter has only be available to use in shops on the iPhone 6 and iPhone 6s, and their accompanying Plus versions.

In terms of the camera, Apple has chosen to go with a 12 megapixel shooter with the same True Tone flash function found in the iPhone 6s. There is also support for 4K video and Live Photos, its clever moving image function which debuted on the iPhone 6s last year.

The company also claims that the iPhone SE has ‘improved battery life’ compared with the iPhone 5s, but has not revealed how long it will last under regular conditions.

Apple says it sold over 30 million four inch iPhones in the last year, with many of these customers buying an iPhone for the first time. And with iPhone sales stagnating, it clearly believes the iPhone SE can help bolster its main device category.

The iPhone SE is available for £359for the entry level 16GB model. Once again, Apple has left out a 32GB option, instead offering a 64GB edition for £439. Orders start on March 24th, with the iPhone SE available from March 31st.

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