Apple is looking to fundamentally change the way iPhone and iPad users find apps in its App Store and has enlisted its team of 100 staff to make it happen, it has been claimed.
A new report claims that Apple is looking into using paid search to help users locate the big-name apps they want.
That means it will charge major developers to have their apps at the top of search results.
Currently, searching for apps brings up a long list of titles that are often clones or cheap copies of the apps that users are actually looking to download.
That means App Store customers have to work harder and scroll down to find them, potentially stopping Apple and developers from making a sale.
In future, it could mean that games giant EA, for example, pays to have its FIFA titles shown at the top of search results when a user types ‘football game’ into the App Store.
There are also said to be plans to give the App Store a new look. Many tech-watchers claim the service looks tired and outdated at a time when clean lines and simple user interfaces are becoming increasingly popular.
Apple has refused to comment on the plans, but it’s likely any changes will be made public at the company’s Worldwide Developer Conference (WWDC) in June.
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