Apple is working on a video sharing service aimed at taking on the might of Instagram and Snapchat, with plans to launch the service in 2017.
Insiders say that the service will allow users to shoot, edit and send clips in less than a minute. iPhone owners will be able to send their handiwork to contacts directly or via services, such as Twitter.
Apple has already shown off a series of Snapchat–inspired tools as part of its overhauled iMessage app.
These allow users to send ‘secret’ messages and use larger text. That service us due to launch next month as part of the company’s new iOS 10 software update.
Any rival to Instagram or Snapchat will have its work cut out. The latter has 150 million daily active users, while Instagram’s ubiquity is backed by the might of its owner Facebook.
Apple does not have a good track record when it comes to launching its own, in–house social tools.
Its iTunes-based Ping social network was a failure, while the Connect tool within its Apple Music streaming service is widely regarded as an extraneous feature.
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