A Chinese mobile network has released a teaser ad for the forthcoming iPhone 7, despite the fact that the device has still not been given the official nod by Apple.
China Unicom, the fourth largest carrier in the world, posted an image showing a cutout of the new iPhone, with a huge ‘7’ across it.
Until now it was merely assumed that Apple's 2016 smartphone would be called the iPhone 7. But this represents something approaching concrete proof.
There were suggestions it might go with a new naming strategy altogether to reflect the fact that this year's model is a fairly minor upgrade from the current-generation iPhone 6s.
More interestingly, the ad is split into four colours, thought to represent the versions of the device Apple will release next month.
While the image features the gold, rose gold and silver already seen on iPhone models, a blue segment adds weight to rumours that a blue version is on the way too.
The iPhone 7 is set to launch around September 9th. The device does not feature a headphone slot and will come in a broadly similar frame to existing iPhone models.