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iPhone 7 survey suggests 90% of Apple phone-owners will not upgrade

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Research won't make for happy reading at Apple.
iphone 7 space black

iPhone sales look set to decline even further this year, after a survey revealed that 90% of Apple handset-users are unlikely to upgrade to the soon-to-land iPhone 7.

Research company Quartz asked 525 iPhone-owners if they would update to a new model if Apple did not make any design changes to its device this year. Just 10% they were ‘extremely likely’ or ‘very likely’ to do so.

The finding comes amid signs that the iPhone 7 is set to be little more than a minor upgrade from last year’s iPhone 6s.

Leaks suggest the only notable physical changes will be the removal of plastic antenna bands at the back and the absence of a 3.5mm headphone jack.

In better news for Apple, almost 63% said they would ditch their older iPhone for a new one if the gadget-maker changed the look of its smartphone.

That should give succour to Apple, which is said to be planning a major overhaul of its bestselling product for 2017.

Next year’s model is thought to come with a brighter OLED screen, an edge–to–edge display and iris-scanning security tech.

Last week Apple revealed that iPhone sales slipped for the second quarter in succession, as it wrestles with the challanges of a saturated market and resurgent competition from Samsung.

The iPhone 7 is expected to go on sale on September 9th, days after a special launch event in California.

Apple could also reveal a new version of the Apple Watch at the same time.

Source:

Mashable

Category: News
Tagged: iphone, apple

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