iPhone sales look set to decline even further this year, after a survey revealed that 90% of Apple handset-users are unlikely to upgrade to the soon-to-land iPhone 7.
Research company Quartz asked 525 iPhone-owners if they would update to a new model if Apple did not make any design changes to its device this year. Just 10% they were ‘extremely likely’ or ‘very likely’ to do so.
The finding comes amid signs that the iPhone 7 is set to be little more than a minor upgrade from last year’s iPhone 6s.
Leaks suggest the only notable physical changes will be the removal of plastic antenna bands at the back and the absence of a 3.5mm headphone jack.
In better news for Apple, almost 63% said they would ditch their older iPhone for a new one if the gadget-maker changed the look of its smartphone.
That should give succour to Apple, which is said to be planning a major overhaul of its bestselling product for 2017.
Next year’s model is thought to come with a brighter OLED screen, an edge–to–edge display and iris-scanning security tech.
Last week Apple revealed that iPhone sales slipped for the second quarter in succession, as it wrestles with the challanges of a saturated market and resurgent competition from Samsung.
The iPhone 7 is expected to go on sale on September 9th, days after a special launch event in California.
Apple could also reveal a new version of the Apple Watch at the same time.