Apple could be about to slash the monthly cost of its Apple Music streaming service, with price cuts mooted for individual and family accounts.
Two sources close to Apple that the Californian company is planning to trim the price in the US from $9.99 to $7.99 for individuals and from $14.99 to $12.99 for fmilies.
That translates to new prices of £7.99 and £12.99 here in the UK, although it’s not clear yet if Apple plans to drop the price globally.
Word is that the price changes could be rolled out as a promotional offer ahead of the holiday season, before being made permanent in the New Year.
Existing users would then be transitioned to the cheaper plans.
The reasoning is simple: to strike at the competition. Amazon’s new Prime Music service is now free for Amazon Prime subscribers, while its Amazon Music Unlimited offering is only $7.99 for Prime subscribers.
Apple will apparently bear the cost of the price cut and will pay the difference to major labels in order to keep them onside
Apple already offers three months for free when users first sign up to Apple Music. The service is also available to new EE customers at no extra cost for the first six months of their contract.
Apple Music has been a major source of growth for the company since its launch in summer 2015.
It works across desktop and mobile, with apps for both iOS and Android.
Digital Music News