BT Openreach will offer free connections to super-fast broadband at selected exchanges, it has been reported.
The firm has announced that 24 telephone exchanges will soon be able to offer a free connection to its new super-fast 40Mb fibre-to-the-cabinet (FTTC) service.
The offer, running from October 7th to December 31st this year, will save new customers £80 off the one-off connection charge for the FTTC service.
BT has not yet confirmed which exchanges will receive the upgrade – it said this will be "communicated shortly" – but said the move has been designed to stimulate broadband take-up in certain areas.
"The offer has been designed to encourage geographically targeted demand stimulation activities," BT said.
"CPs (communications providers) may wish to consider passing on the free connection saving at a local level or invest the savings in local super-fast campaign activity."
BT Openreach has responsibility for making sure that its rival service providers have equal access to its broadband network.
The provider recently refreshed some of its popular broadband deals for summer.
Customers signing up for BT Broadband and its Evening & Weekend Calls tariff, usually priced at £14 a month, will enjoy the first three months for half price.
This 20Mb deal includes 10GB usage, inclusive off-peak calls and free connection.
Those opting for an 18-month contract will also receive a free BT Home hub, along with internet security software and free Wi-Fi minutes.
Consumers also have the option to take BT Broadband with its Anytime Calls package, offering up to 20Mb download speeds and 10GB in usage.
People signing up for this deal pay nothing for the first three months – except for line rental – then £16 a month thereafter.
BT says it is injecting £2.5 billion into its infrastructure to deliver super-fast broadband to two thirds of the UK.