The current vogue for pocket tech is all about owning the newest and most powerful bit of kit and hanging the expense, right? Wrong. At least, that’s if figures from a leading research body can be believed.
According to Kantar Worldpanel Comtech, in the last quarter Apple made up ground it had lost to Android in the battle for smartphone market share. And the bulwark of this shift? Well, that would be the ageing iPhone 4, which can now be had for pocket money, and has been superseded by two new genearations of Apple smartphones.
Kantar claims that iPhone 4 outsold the current-gen model, and in so doing helped Apple to boost its proportion of the UK smartphone sector by 5.2 per cent. The boost means that iOS kits now account for a shade over 30 per cent of all UK smartphones.
Dominic Sunnebo, global consumer insight director at Kantar, said: "Apple boasts the highest level of customer loyalty of the operating systems, and by capturing consumers at entry-level it is in a good position to grow its customer base in the future.
“With almost 19 million feature phone owners left in Britain, there is still a lot for iOS and the other platforms to compete for."
Android’s user base accounts for 52.6 per cent of active UK phones, which puts it squarely at number one. Windows Phone, meanwhile, commands a 6.1 per cent share, which might not sound much but is a darn sight better than its estimated worldwide holding of about 1.5 per cent.
Sunnebo commented: "While flagship Windows handsets such as the Nokia 925 and HTC 8X grab the headlines, it is the low and mid-range models, such as the Nokia Lumia 520 and 620, which are quietly driving its momentum.”