Jump to navigation

Apple is planning to unveil Dr Dre and Jimmy Iovine as its latest hires at next month’s Worldwide Developers Conference (WWDC) in San Francisco.

The Beats Audio execs are both due to take on senior roles at the company, with Apple said to be close to completing a $3.2 billion deal to acquire the headphone-maker and audio-streaming firm.

beats by dre

Word is that Apple is going to keep running Beats as a separate brand, giving the Cupertino tech giant the chance to test out Dre's music streaming service on a wider audience without using the Apple name. That could mean the streaming platform may not be integrated immediately into iOS.

Iovine is expected to look after the music side of Apple’s business, thrashing out deals with labels and other industry bodies.

Apple is thought to be looking to stem the growing tide of streaming services, which appear to be eating into the popularity of its iTunes platform.

Source:

Billboard

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Sebastian Bartlett 4 hours ago MWC 2015: The five best phones... What the hell? The S6 edge is by far the best mobile device of not just MWC but of all time, M9 is a 2014...
  • Waitandroid 14 hours ago iOS 9: why users want stability... if Apple will work for battery stability and bug fixes for ios 9 it will be great. is beta version is...
  • Tommyt 1 day ago HTC exec defends decision to... C'mon- lets be honest. We're talking about a 5 inch screen here, not a 55 inch tv. Apple has kept its...

Search news

Categories