Broadband users' demand for next-generation cable broadband services will be sparked by the need for higher speeds in order to watch rich media, according to one industry figure.
Managing partner at Analysys Mason Research Telecoms, Tony Lavendar, was speaking at this year's Intellect Annual Regent Conference.
Mr Lavendar stressed that the mere fact that broadband use is now widespread in the UK is not enough to ensure subscriptions to fibre-optic services.
He explained: "At the top end [monetisation of next generation broadband is] around applications, around videos.
"This is the part of the picture that is increasingly going to drive the public. The fact that everyone has broadband doesn't necessarily drive consumption - you've got to have something to resolve it."
The Intellect Annual Regent Conference, held at the Millennium Gloucester Hotel, looked at future trends which will affect expenditure in the technology industry over the coming years.