Many UK consumers would be put off buying a home if it was not equipped with a high-speed broadband connection, it has been reported.
A survey conducted by ISPreview.co.uk indicated that 68.8 per cent of respondents would turn their nose up at 'a beautiful property', if living there meant they would have put up with inadequate broadband access.
Almost half of the respondents (49.5 per cent) even said they would pay more for a home which came with a fast broadband service.
Some 73.9 per cent of survey respondents claimed that broadband was "critically important" to their home life, with just 1.7 per cent describing such services as "not important".
"The availability of good broadband internet access can add real value to house prices," commented Mark Jackson, editor at ISPreview.co.uk.
Under its current universal service commitment, the Con-Lib coalition is aiming to provide minimum broadband speeds of 2Mb nationwide by 2017.