Londonderry has become the first city in the UK to be fully equipped with fibre broadband, it has been reported.
BT has now upgraded all its street cabinets in the city to fibre, meaning every business and household can take advantage of super-fast broadband.
Fibre broadband has been deployed across Derry in preparation for the city's year as UK City of Culture in 2013.
Around 40,000 premises will be able to benefit from the broadband development.
Colm O'Neill, BT's Chief Executive in Northern Ireland, explained that fibre broadband services will cost around a third more than the copper equivalent.
"There is different pricing and we have done it on an open access basis," he told the BBC.
"It is a more expensive product than your standard broadband product but for that, you would potentially get 10-50 times increase in speed."
Mr O'Neill commented that a small city, right on the edge of Europe, now has access to speeds and connectivity better than people in Hong Kong, Tokyo, London or New York.
"That is an important message for the business community to understand," he stated.
BT is currently investing £2.5 billion upgrading its communications infrastructure across the UK, to deliver fibre services to an increasing number of customers.
The telecoms provider is aiming to equip two-thirds of UK premises with super-fast broadband by 2015.
Rival broadband provider Virgin Media is also rolling out fibre broadband technology, although across a smaller UK network.
As of September 2011, the firm's fibre network was capable of delivering 100Mb broadband to around six million homes and businesses, around a quarter of the UK total.