Around a third of households with access to fibre broadband services around the world have signed up for super-fast download speeds, it has been reported.
Research conducted by the DigiWorld Institute - part of the IDATE consultancy - found there were 112.6 million fibre broadband consumers around the world as of June 2011.
However, some 361.68 million households had the opportunity to register for super-fast broadband deals at this point.
The figures suggest that broadband providers have significant opportunity to attract new customers to their top-tier packages, thereby boosting revenues.
DigiWorld explained that the fibre broadband adoption rate slowed to 15 per cent growth during the first half of 2011, from 39 per cent in the last six months of 2010.
"The strong increase in fibre subscriber numbers during the previous six months could be attributed mainly to the Chinese market, whose carriers released more information on actual penetration levels for their super-fast broadband offers," the firm stated.
"The increase in the number of homes passed is once again higher than the increase in actual subscribers, which confirms that rollouts continue to be a priority for a great many players."
He said broadband providers are anticipating "a massive uptick in demand" further down the road, as the benefits of fibre-based packages become more apparent.