The European Commission is seeking help from the private sector as it bids to rollout super-fast broadband across the European Union.
Under current Digital Agenda plans, the institution is aiming to deliver universal 30Mb broadband across the 27-nation bloc by the end of the decade.
Half of EU citizens should also have access to 100Mb download speeds by 2020.
But with the costs associated with the rollout of next-generation networks mounting up, the Commission is seeking to deliver upgrades more cheaply.
As such, it has launched a public consultation, seeking opinions on how to keep costs to a minimum.
Up to four-fifths of the total cost of the broadband investment will be related to civil infrastructure work, the Commission noted.
It wants to find more cost effective ways of digging up roads to lay down fibre, and also ensure that civil engineering projects are better coordinated.
The Commission believes better management and practices could cut investment costs by a quarter.
"We need practical ideas on how to cut costs and how to make it easier to access, re-use and share this infrastructure," said Digital Agenda Commissioner Neelie Kroes.
“We need to cut the engineering costs of rolling-out broadband networks if we want to spread faster broadband across Europe."
Ms Kroes said there is "nothing more annoying for citizens than road-digging, and nothing more annoying to businesses than pointless red tape".
The Commission has launched a 23-point questionnaire as it bids to identify more efficient ways of laying fibre broadband cables.
A deadline of July 20th 2012 has been set for submissions to the consultation process.