Community action may be needed for some rural villages to gain access to next-generation broadband, it has been suggested.
Trefor Davies, Council Member at the Internet Service Providers' Association, noted that broadband in the countryside is "a really complicated subject".
He explained that the private sector does not have sufficient commercial incentive to roll out super-fast broadband in the 'final mile' of the UK.
And at present, government funding designed to bring rural areas up to speed is insufficient.
Mr Davies, Chief Technology Officer at Timico, suggested it will take a significant public investment to deliver more than the minimum target of 2Mb broadband in many parts of the countryside.
"That is down to communities to get together to pay for the extra cabling and fibre," he stated.
"Things are happening, but it is not clear at this point who is going to get what."
In north Lancashire, the Broadband 4 Rural North group has funded the deployment of 1Gb fibre broadband cables in remote parts of the Trough of Bowland and Lune Valley.