Combining wireless broadband services with fibre can help increase the speed of the super-fast broadband rollout, it has been suggested.
Nicholas James, Chief Executive of UK Broadband - the sister firm of PCCW - said a more joined-up approach could help deliver the benefits of next-generation services to more people.
Speaking to Computing, he urged broadband providers to initially focus on delivering fibre-to-the-cabinet (FTTC), rather than the more extensive fibre-to-the-premises (FTTP), services.
Mr James said there is little point deploying full fibre in many locations until the economics of doing so make it worthwhile.
He said providers could use fixed wireless services where the cabinet runs out, by "dropping base stations as rural cabinets".
"Wireless can be deployed quickly – you don’t need to dig up roads and fields, and it allows rapid market coverage," Mr James noted.
"We need to look at specific areas and decide where FTTP makes sense today, where FTTC makes sense, in terms of subsidising things further, and then how [we can] deploy wireless to fill in the rest."