A few years ago, Black Friday only existed in the US. But like Hershy's and hotdogs, Black Friday has crossed the Atlantic and embedded itself firmly in British culture.
As the name suggests, it started life as a one-day-only promotion. Now, however, deals seem to start earlier each year, with many retailers running deals throughout November. And Amazon has already gone live with a few unmissable bargains.
Luckily for you, we've rounded up all our favourite Black Friday Amazon deals for smartphones and other gadgets all in one place.
All prices are correct at time of writing.
Prefer to buy from uSwitch instead? We've got lots of exclusive deals on phones and SIMS for Black Friday. See what's what on our Black Friday deals page.
Amazon Echo second generation (Was: £89.99. Now: £69.99)
Order your favourite takeaway, check the train times or play music just by asking Alexa. The Amazon Echo is a voice-activated speaker that works with loads of apps that you can access hands-free.
The second-generation Echo comes with louder, clearer speakers than last year's model, promising 360° immersive sound. It's also got better word recognition and improved microphones, so Alexa can hear your requests from further away.
Buy the Amazon Echo second generation.
Amazon Echo Dot second generation (Was: £49.99. Now: £34.99)
The Amazon Echo Dot has all the benefits of the full-sized Echo, but with a smaller speaker. So you can still use its voice recognition smarts to play music, order a taxi or ask the weather. It’ll just sound quieter.
You can easily plug it into your own stereo speakers. And if you’ve already got a sound system you’re happy with, you can use it with the Dot for half the price of the Echo.
Buy the Amazon Echo Dot second generation.
Kindle PaperWhite E-reader 2017 (Was: £109.99. Now: £79.99)
This year's version of the Kindle PaperWhite has had a £30 haircut for Black Friday. For your £80 outlay, you're getting an E-reader with a high-resolution display that emulates the look of real paper, as well as long-life battery and some neat extras that let you learn more about characters and build your vocab.
Buy the Kindle PaperWhite.
Amazon Fire TV Stick with Alexa Voice Remote (Was: £39.99. Now: £24.99)
Plug-and-play gadget that turns your standard TV into a smart TV and gets you access to all the big streaming services, including iPlayer, Amazon Prime Video, Netflix and Curzon Home Cinema.
Buy the Amazon Fire TV Stick.
Samsung Galaxy S7 Edge 32GB SIM-free smartphone (Was: £569.99. Now: £369.99)
This is our favourite Black Friday deal so far. One of the best phones of 2016, the Samsung Galaxy S7 Edge has a gorgeous all-screen front with a secondary display on the edge of the phone.
It also has a powerful 3600mAh battery and a stunning 12-megapixel camera with phase-detection and fast auto-focus.
Best of all, you can get £200 off the S7 Edge with this Amazon Black Friday deal.
Buy the Samsung Galaxy S7 Edge.
Sony Xperia XA1 Ultra (Was: £329. Now: £239.99)
If you love taking photos then the Sony Xperia XA1 Ultra could be the perfect phone for you. It comes with a stunning 23-megapixel main camera, as well as a 16-megapixel selfie shooter.
It’s also got a big, bright screen, decent battery life and a premium design. And right now, you can save £89 when you buy on this Amazon Black Friday deal.
Buy the Sony Xperia XA1 Ultra.
Motorola Moto C (Was: £99.99. Now: £64.99)
If you're really on a budget, you could do a lot worse than the Moto C. At five-inches, the screen is large, it runs Android Nougat and there's a decent 2,350mAh battery.
The five-megapixel main camera won't win any prizes. And nor will the grainy two-megapixel selfie camera. But if you don't mind that and money's tight, the Moto C's a good buy.
Buy the Motorola Moto C.
Huawei P10 Plus (Was: £699.99. Now: £499.99)
A brilliant phone. But most of all it’s a terrific camera phone, thanks to camera technology care of highly rated camera specialist Leica.
It pairs dual 20 megapixel and 12 megapixel sensors, which combine for depth-of-field shots. And there's a great eight-megapixel selfie camera too, with a clever slider feature for group selfies that means it can tell how many people are shot.
It also stands out for its large, crisp 5.5-inch screen, iPhone-style design and premium construction and huge 3,750mAh battery.
Buy the Huawei P10 Plus.
Wileyfox Swift 2 X (Was: £219.99. Now: £144.99)
The Swift 2 X is a premium take on the Swift 2 and improves on its running mate with a higher resolution, brighter screen that’s among the best you’ll find for a phone in this price range and a slightly better camera.
Expect to get a good day and a half from the huge 3,010mAh battery too. That’s well above average and superb for the price.
Buy the Wileyfox Swift 2 X.
Wileyfox Swift 2 (Was: £159.99. Now: £109.99)
British brand Wileyfox specialises in good value smartphones that won’t break the bank. The Swift 2 is proof positive.
It’s a neatly designed phone, with a solid aluminium construction and fingerprint scanner to keep your details safe.
At five inches, the screen’s a good size but isn’t quite as bright or vibrant as you’d get with pricier brands. There’s also plenty of storage, so you’ll have lots of room for apps, games and music.
Buy the Wileyfox Swift 2.
Binatone M250 Big Button phone (Was: £27.99. Now: £18.99)
Aimed at people who find touchscreens and small buttons too fiddly to get grips with, the Binatone M250 features a large keypad that makes it easier to find and select the key you're looking for.
This stripped down phone sticks to its core function of calls and texts, with no apps, games or browsers to get in the way.
For hard-of-hearing users, the M250 has a loud ringtone. And for vision-impaired customers, it's got a bright, clear screen that makes it easy to read.
Buy the Binatone M250.
Prefer to buy direct from uSwitch instead? Good news: we've got a host of exclusive deals on phones and SIMS. Take a look on our Black Friday deals page.